do good, monterey bay aquarium, national seafood month, seafood watch

Do Good October.15

Every month I feature a way to give back by sharing things I’ve found meaningful to champion. October is National Seafood Month, making choosing what I wanted to feature from my list for October 2015 easy — Monterey Bay Aquarium’s Seafood Watch. Treating our environment with care and respect is an important issue for me, but it’s also vital for the health of our Earth. This is an easy way to get involved, make better choices, and less of an impact on our oceans.

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Mission Statement:

Our mission is to empower consumers and businesses to make choices for healthy oceans.

The Monterey Bay Aquarium’s Seafood Watch program helps consumers and businesses choose seafood that’s fished or farmed in ways that protect sea life and habitats, now and for future generations. Our recommendations indicate which seafood items are “Best Choices” or “Good Alternatives,” and which ones you should “Avoid.”

We raise public awareness about sustainable seafood issues through our consumer guides, website, mobile apps and outreach efforts. Since 1999, we’ve distributed over 45 million consumer guides and our smartphone app has been downloaded over a million times. We also encourage restaurants, distributors and seafood purveyors to purchase from sustainable sources. We have over 200 partners across North America, including two of the largest food service companies in the U.S.

The Monterey Bay Aquarium’s Seafood Watch program helps consumers and businesses make choices for healthy oceans.

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Happy giving, in whatever way you choose to better your world!